Chime x 21 SavageChime
Animation
When 21 Savage joined forces with Chime to boost financial literacy among kids, we handled the animation that brought these worlds together. The contrast was perfect: a chart-topping artist known for luxury rhymes stepping up as a money mentor. Working alongside Chime's brand team, we crafted a vibrant blend of live-action and their iconic vector graphics. The payoff was massive: 630+ million impressions in under a month, waitlisted students, positive press, and social media love rarely seen in the wild.