Production
Tens of thousands applied and as the brand settled on the finalists and prepared to open the polls, they needed a campaign to build awareness. We created a series of 30 seconds ads for broadcast riffing on PSA tropes with Paul Soter directing.
From the thousands of submissions, ten finalists were selected and it was time to introduce them to the voting public. We produced a short profile for each of them, mixing the brand's trademark energy with authentic stories from these creative young entrepreneurs.
Public Service Announcements
Creator Profiles