Vogue BallGoogle, New York Times
Animation

We brought the electric energy of 1980s NYC Ball culture to life through animation that leaps off the New York Times Magazine page via Google Lens AR.

Partnering with Google and Hook, we unleashed our visual imagination across every frame—fluid cel animations capture performers in mid-voguing glory, while cascading liquid light effects mirror the scene's boundary-breaking spirit.

Hook's narrative framework gave us the perfect canvas to transform Scholar's artistic vision into a vibrant AR experience that honors this revolutionary movement while creating something entirely new—a digital extension of a culture defined by expression and movement.



©2017—2025
399 Clinton St #2, Brooklyn, NY 11231